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Contemporary Tourism: An international approach 3rd edition


Contemporary Tourism: An international approach 3rd edition

Paperback by Cooper, Chris (Professor, Faculty of Business at Oxford Brookes University, UK); Hall, C Michael (Professor, Professor of Marketing, University of Canterbury, New Zealand)

Contemporary Tourism: An international approach

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ISBN:
9781910158593
Publication Date:
29 Feb 2016
Edition/language:
3rd edition / English
Publisher:
Goodfellow Publishers Limited
Pages:
352 pages
Format:
Paperback
For delivery:
Estimated despatch 28 - 30 May 2024
Contemporary Tourism: An international approach

Description

The study of tourism and indeed the tourism industry is changing constantly. Now in its third edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as economic, financial and environmental crisis, destination marketing, governance issues, the tourist experience and product development. In particular, it highlights the ongoing threats and opportunities faced by the tourism industry today, and discusses the related security, service and risk management strategies, illustrating the potential implications for the patterns and flow of tourism in the future. Divided into five sections, each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self review questions, checklists and case studies. URL links are heavily present throughout the text so that users of both hard and electronic formats can have direct links to up to date, authoritative and annotated sources of information. Cases are both thematic and destination-based and always international. They are used to emphasise the relationship between general principles and the practice of tourism looking at areas such as business and special interest tourism and the role of technology. The five sections cover: Contemporary Tourism Systems; The Contemporary Tourist; The Contemporary Tourist Destination; The Contemporary Tourism Industry; and Tourism Futures. New to this edition: * URL links throughout the text, so that readers have access to up to date sources of information. * Brand new and updated case studies and examination of key current issues including the role of service-dominant logic in tourism businesses; tourism servicescapes; governance; impacts and environmental change; tourism and urban regeneration; the tourism value chain; tourism and crisis; researching social media; crowd-sourced strategies; the millennial tourist generation and green growth and sustainable tourism. * Substantial support for both students and teachers, both within the text itself and via web-based student and instructor resources.

Contents

List of figures List of tables List of case studies Acknowledgements List of acronyms Section 1 Contemporary Tourism Systems Chapter 1 Contemporary tourism systems Chapter 2 Contemporary tourism product markets Section 2 The Contemporary Tourist Chapter 3 Contemporary tourists, tourist behaviour and flows Chapter 4 Contemporary tourism marketing Section 3 The Contemporary Tourism Destination Chapter 5 Delivering the contemporary tourism product: the destination Chapter 6 Governing the contemporary tourism product: The role of the public sector and policy Chapter 7 Consequences of visitation at the contemporary destination Chapter 8 Planning and managing the contemporary destination Chapter 9 Marketing and branding the contemporary destination Section 4 The Contemporary Tourism Industry Chapter 10 The scope of the contemporary tourism sector Chapter 11 The tourism industry: Contemporary issues Chapter 12 Supporting the contemporary tourism product: Tourism service management Section 5 Tourism Futures Chapter 13 Tourism in the twenty-first century: Contemporary tourism in a changing world Index

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