Written by authors with an extensive track record in teaching business, the Europe, Middle East and Africa Edition of this bestselling volume features an up-to-date and comprehensive survey of the functional areas of business, including management, human resources, marketing, accounting, finance and investment. Brimming with real examples that address ethics and social responsibility, sustainable practice, small business and entrepreneurship, global issues, and the increasing role of social media, this landmark text provides an engaging and authoritative introduction to business.
Part 1: The Business Environment
1. Introduction to Business
2. Responsible Business
3. Global Business
Part 2: Business Ownership and Entrepreneurship
4. Types of Business Ownership
5. Small Business, Entrepreneurship, and Franchises
Part 3: Management and Organisation
6. Leadership and Managing a Business
7. Flexibility Within the Organisation
8. Products and Services
Part 4: Human Resources
9. Recruitment and Retaining the Best Employees
10. Employee Motivation and Team Building
Part 5: Marketing, Social Media and E-Business
11. The Marketing Concept
12. Product Development and Pricing Strategies
13. Marketing Channels
14. Marketing Communications
15. Social Media and E-Business
Part 6: Accounting, Finance and Investment
16. Introduction to Management Accounting
17. Money and the Banking System
18. Financial Management
19. Personal Finances and Investments
