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Contents

Introduction - By Jason E. Squire I. THE CREATORS The Entrepreneurial Producer - By Michael London (Producer, West Los Angeles, CA) The Director - By Doug Liman (Director, Producer, New York, NY) A Filmmaker's Journey - By Jay Duplass (Co-Writer, Co-Director, Actor, Los Angeles, CA) II. THE PROPERTY The Screenwriter - By David S. Goyer (Screenwriter, Director, Producer, Los Angeles, CA) Representing the Screenwriter - By Jewerl Ross (Owner, Silent R Mangement, Los Angeles, CA) The Story Editor - By Romy Dworman (Senior Vice President, Story Department, Universal Pictures, Universal City, CA) Exploiting Intellectual Property Rights - By Joel Gotler (CEO, Intellectual Property Group, Los Angeles, CA) III. THE MONEY Movies, Money and Madness - By Peter J. Dekom (Entertainment Lawyer, Los Angeles, CA) Getting Paid! - By Rob Aft (President, Compliance Consulting, Los Angeles, CA) Analyzing Movie Companies - By Harold L. Vogel (Financial Analyst, Vogel Capital Management, New York, NY) IV. THE MANAGEMENT A Chairman's Perspective - By Alan Horn (Chairman, The Walt Disney Studios, Burbank, CA) Marvel Studios - By Kevin Feige (President, Marvel Studios, Burbank, CA) The Movie Company as Financier-Distributor - By David V. Picker (Former President, Columbia Pictures, Paramount Pictures, United Artists, New York, NY) The Independent Spirit - By Barbara Boyle (Professor and Associate Dean, Entrepreneurship, UCLA School of Theater, Film and Television, West Los Angeles, CA) V. THE DEAL The Entertainment Lawyer - By Linda Lichter (Partner, Lichter, Grossman, Nichols, Adler & Feldman, Inc., West Hollywood, CA) Business Affairs - By Stephen M. Kravit (Executive Vice President, Business Affairs, The Gersh Agency, Beverly Hills, CA) The Completion Guarantee - By Steve Mangel (President, UniFi Completion Guarantors, Los Angeles, CA) The Talent Agent - By Jessica Tuchinsky (Producer, Former Talent Agent, Creative Artists Agency, Beverly Hills CA) VI. PRODUCTION Production Management - By Micahel Grillo (Executive Producer, Los Angeles, CA) The Social Network: Production Workflow - By Allen Kupetsky (Second Assistant Director, Los Angeles, CA) VII. MARKETING Motion Picture Marketing - By Blair Rich (Executive Vice President, Warner Bros. Pictures Worldwide Marketing, Burbank, CA) Market Research - By Kevin Goetz (Founder and CEO, Screen Engine/ASI, Los Angeles, CA) Film Festivals and Markets - By Steve Montal (Film Festival Consultant, Los Angeles, CA) VIII. REVENUE STREAMS Release Windows and Revenue Streams - By Linda Benjamin (Former Executive Vice President, Business and Legal Affairs, Relativity Media, Beverly Hills, CA) Studio Accounting - By Ilan Haimoff (Partner, Green Hasson Janks Accountants, Leader, Contract Compliance and Forensics Department, Los Angeles CA) IX. THEATRICAL DISTRIBUTION Studio Distribution - By Daniel R. Fellman (President, Warner Bros. Pictures Domestic Distribution, Burbank, CA) Independent Distribution - By Tom Quinn (Former Co-President, RADiUS, The Weinstein Company, New York, NY) X. THEATRICAL EXHIBITION The Exhibition Business - By Shari E. Redstone (President, National Amusements, Norwood, MA) The Independent Exhibitor - By Robert Laemmle and Greg Laemmle (Laemmle Fine Arts Theatres, Los Angeles, CA) XI. HOME ENTERTAINMENT AND SELF-DISTRIBUTION Home Entertainment - By Ronald J. Sanders (President, Warner Bros. Worldwide Home Entertainment Distribution, Burbank, CA) Online Self-Distribution - By Jamie Wilkinson (Co-Founder and CEO, VHX Corporation, Brooklyn, NY) XII. THE DIY MODEL DIY: An Introduction - By Jason E. Squire (USC School of Cinematic Arts, Los Angeles, CA) Producing in the DIY Model - By Eric B. Fleischman (Producer, Los Angeles, CA) XIII. CONSUMER PRODUCTS Consumer Products - By Al Ovadia (President, Al Ovadia & Associates; Former Executive Vice President, Sony Pictures Consumer Products, Los Angeles, CA) XIV. INTERNATIONAL Global Markets - By Rob Aft (President, Compliance Consulting, Los Angeles, CA) An Overview of the Chinese Film Industry - By Shaoyi Sun (Professor of Film and Media Studies, Shanghai Theatre Academy, Shanghai, China) XV. THE FUTURE Entertainment Technologies: Past, Present and Future - By Dan Ochiva (Founder and President, NYC Production and Post News, New York, NY)

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