Updated with fresh facts, examples and illustrations, along with two new chapters on digital media and blogs this third edition continues to be the authoritative and essential guide to writing engaging and marketable feature stories. O Covers everything from finding original ideas and angles to locating expert sources O Expanded edition with new chapters on storytelling for digital media and building a story blog O Captivating style exemplifies the authorsO expert guidance, combining academic authority with professional know-how O Comprehensive coverage of all the angles, including marketing written work and finding jobs in the publishing industry O Essential reading for anyone wishing to become a strong feature writer O Accompanied by a website with a wealth of resources including PowerPoint presentations, handouts, and Q&As that will be available upon publication:awww.wiley.com/go/sumnerandmiller
Preface vii About the Authors x PART I: Reading, Writing and Relevance 1 1 What Makes a Story Interesting? 3 2 How to Find an Original Idea 14 3 Strong Angles and Focused Ideas 26 4 Digging Deep for Original Stories 39 5 Talking Pointers: How to Conduct Great Interviews 55 PART II: Taking Your Articles to the Freelance Market 73 6 To Market, To Market: Shopping Your Words Around 75 7 Pitch-Perfect Query Letters 91 PART III: Adding Action and Anecdotes 107 8 Where to Begin: The First 100 Words 109 9 Action, Brevity and Style 123 10 Anecdotes: Mining for Gold 138 PART IV: Different Formats, Different Results 151 11 Briefs: Shortcuts to Publication 153 12 Profiles: Slices of Life 167 13 Writing Nonfi ction Narratives 186 14 Eliminating the Ho-Hum From the How-To 211 15 Making a Timely Calendar Connection 225 16 Writing About Trends and Issues 237 PART V: Exploring Digital Opportunities 253 17 Building a Story Blog 255 18 Long-Form Digital Storytelling 265 PART VI: Preparing the Final Draft 277 19 Advancing Beyond the Slush Pile 279 20 Before You Hit the Send Button: A Checklist 293 21 Careers in Magazine Publishing 299 Appendix: Shoptalk: A Glossary of Magazine Lingo 314 Index 325
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