This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.
Introduction.
PART I: THE PRINCIPLE OF YIELD MANAGEMENT.
1. A Strategic Approach to Yield Management.
2. Economic Theory of Pricing for the Hospitality and Tourism Industry.
3. Legal Aspects.
4. Quantitative Aspects of Yield Management.
PART II: MODELS OF YIELD MANAGEMENT.
5. Perspectives on Pricing Decision in the Inclusive Holiday Industry.
6. Defining Yield Management and Measuring Its Impact on Hotel Performance.
7. MERLIN: Model to Evaluate Revenue and Loadings for Intercity.
PART III: DECISION-MAKING.
8. Decision-Making.
9. Productivity and Yield Management.
10. Computerized Yield Management Systems: Lessons from the Airline Industry.
11. Revenue Management over the Internet: A Study of the Irish Hotel Industry.
12. The Use of Marketing Information Systems and Yield Management in the Hospitality Industry.
PART IV: SERVICE SECTOR INDUSTRIES.
13. Yield Management and the Airline Industry.
14. Yield Management in Budget Airlines.
15. Revenue Management in Scottish Visitor Attractions.
16. Yield Management Practices.
17. Application of Yield Management to the Hotel Industry.
18. Yield Management and the Restaurant Industry.
19. Capacity Management in the Cruise Industry.
20. Capacity Management in the Football Industry.
21. Conference Sector Capacity Management.
