This is an important study of the publishing of contemporary writing in Britain. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading. It includes case studies of Trainspotting and the His Dark Materials trilogy.
Preface Introduction PART ONE: MARKETING LITERATURE: CONTEXTS AND THEORY Publishing Contexts and Market Conditions Literature and Marketing Genre and the Marketplace PART TWO: PUBLISHING HISTORIES Icons and Phenomenons Marketing Stories Crossovers Conclusion: Writing Beyond Marketing Appendix Notes Bibliography Index
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