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Entrepreneurship 2nd UK ed.


Entrepreneurship 2nd UK ed.

Paperback by Kirby, David

Entrepreneurship

WAS £56.99   SAVE £8.55

£48.44

ISBN:
9780077098582
Publication Date:
16 Jul 2002
Edition/language:
2nd UK ed. / English
Publisher:
McGraw-Hill Education - Europe
Imprint:
McGraw Hill Higher Education
Pages:
360 pages
Format:
Paperback
For delivery:
Estimated despatch 27 - 29 May 2024
Entrepreneurship

Description

The text is concerned with the process of developing entrepreneurship - in society and the economy, people and organisations. Throughout, the learning is reinforced by real-life cases, practical exercises and, importantly, the reader's own experiences.

Contents

Section IEntrepreneurship and the Environment 1. Approaches to the Study of Entrepreneurship 2. The Role of Entrepreneurship in the Economy and Society 3. Influences on Entrepreneurship Development 4. Support for Entrepreneurship Development Section 2Entrepreneurship and the Person 5. The Nature, Characteristics, and Behaviour of the Entrepreneur 6. Entrepreneurship, Creativity, and Innovation 7. Entrepreneurship, Motivation and Leadership 8. Entrepreneurship, Team Building and Conflict Resolution Section 3 Entrepreneurship and the Organization 9. The Entrepreneurial New Venture 10. New Venture Planning and Creation 11. Retaining Entrepreneurship as the Venture Grows 12. Intrapreneurship: Developing Entrepreneurship in large organizations

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