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Reading lists: Consumer Behaviour Decision-Making Processes (Hendon, Dubai)


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Reading lists: Consumer Behaviour Decision-Making Processes (Hendon, Dubai)

Reading list titles for this course/module

 
Product name
Price
Rating
Buy
Consumer Behaviour: A European Outlook
CONSUMER BEHAVIOUR: A EUROPEAN OUTLOOK

Schiffman, Leon G.; Kanuk, Leslie; ...

£63.74
£43.99
Essential

Consumer Behaviour
CONSUMER BEHAVIOUR

Evans, Martin M. (Cardiff Business School); ...

£50.11
Recommended
The Social Psychology of Consumer Behaviour (PDF eBook)
THE SOCIAL PSYCHOLOGY OF CONSUMER BEHAVIOUR (PDF EBOOK)

Bagozzi, Richard/Gurhan-Canli, Zynep/Priester, Joseph

£27.99
Recommended
Consumer Psychology for Marketing
CONSUMER PSYCHOLOGY FOR MARKETING

Brown, Stephen (University of Ulster, UK); ...

£51.84
Background Reading

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