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Reading lists: Brand Management (Hendon, Dubai)


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Reading lists: Brand Management (Hendon, Dubai)

Reading list titles for this course/module

 
Product name
Price
Rating
Buy
Strategic Brand Management: A European Perspective
STRATEGIC BRAND MANAGEMENT: A EUROPEAN PERSPECTIVE

Keller, Kevin; Aperia, Tony; Georgson,...

£63.74
£43.99
Essential

Brand Leadership
BRAND LEADERSHIP

Aaker, David A.; Joachimsthaler, Erich

£8.49
Recommended
Management Communication
MANAGEMENT COMMUNICATION

Bell, Arthur H. (University of San Francisco);...

£152.96
£41.95
Recommended

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