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Reading lists: Creative Advertising and Promotion (Hendon, Dubai)


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Reading lists: Creative Advertising and Promotion (Hendon, Dubai)

Reading list titles for this course/module

 
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Advertising, Promotion, and other aspects of Integrated Marketing Communications
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS

Andrews, J. Craig (Marquette University); Shimp,...

£59.49
£51.50
Essential

Advertising and Integrated Brand Promotion
ADVERTISING AND INTEGRATED BRAND PROMOTION

Allen, Chris (University of Cincinnati); Semenik,...

£64.59
£51.50
Recommended

Marketing Communications: Interactivity, Communities and Content
MARKETING COMMUNICATIONS: INTERACTIVITY, COMMUNITIES AND CONTENT

Fill, Chris

£45.04
Recommended

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