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Reading lists: Marketing Management (Dubai)


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Reading lists: Marketing Management (Dubai)

Reading list titles for this course/module

 
Product name
Price
Rating
Buy
Business Marketing Management : B2B, EMEA Edition
BUSINESS MARKETING MANAGEMENT : B2B, EMEA EDITION

Speh, Thomas; Hutt, Michael

£48.44
Recommended
Complete Guide to B2B Marketing, The: New Tactics, Tools, and Techniques to Compete in the Digital...
COMPLETE GUIDE TO B2B MARKETING, THE: NEW TACTICS, TOOLS, AND TECHNIQUES TO COMPETE IN THE...

King, Kim Ann

£25.07
£14.58
Recommended

Fashion Marketing Communications
FASHION MARKETING COMMUNICATIONS

Lea-Greenwood, Gaynor (Manchester Metropolitan University, UK)

£24.65
£29.00
Recommended

Lifestyle Brands: A Guide to Aspirational Marketing
LIFESTYLE BRANDS: A GUIDE TO ASPIRATIONAL MARKETING

Saviolo, S.; Marazza, A.

£50.99
£39.99
Recommended

Market Research Toolbox, The: A Concise Guide for Beginners
MARKET RESEARCH TOOLBOX, THE: A CONCISE GUIDE FOR BEGINNERS

McQuarrie, Edward F. (Francis)

£87.55
Recommended
Marketing Ethics & Society
MARKETING ETHICS & SOCIETY

Eagle, Lynne; Dahl, Stephan

£44.19
Recommended
Marketing Management: A Strategic Decision-Making Approach
MARKETING MANAGEMENT: A STRATEGIC DECISION-MAKING APPROACH

Mullins, John; Walker, Orville

£48.44
Recommended
Principles and Practice of Marketing
PRINCIPLES AND PRACTICE OF MARKETING

Jobber, David; Ellis-Chadwick, Fiona

£48.44
Recommended
Principles of Direct, Database and Digital Marketing
PRINCIPLES OF DIRECT, DATABASE AND DIGITAL MARKETING

Tapp, Alan; Whitten, Ian; Housden,...

£56.09
£43.99
Recommended

Principles of Marketing
PRINCIPLES OF MARKETING

Brassington, Frances; Pettitt, Stephen

£58.64
£33.32
Recommended

Principles of Services Marketing
PRINCIPLES OF SERVICES MARKETING

Palmer, Adrian

£48.44
£39.99
Recommended

Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
RETAIL MARKETING AND BRANDING: A DEFINITIVE GUIDE TO MAXIMIZING ROI

Perrey, Jesko; Spillecke, Dennis

£29.74
£34.99
Recommended

Services Marketing, Global Edition
SERVICES MARKETING, GLOBAL EDITION

Lovelock, Christopher; Wirtz, Jochen

£65.44
£43.99
Recommended

Strategic International Marketing: An Advanced Perspective
STRATEGIC INTERNATIONAL MARKETING: AN ADVANCED PERSPECTIVE

Melewar, T C (Middlesex University, LONDON); ...

£59.49
£62.99
Recommended

Strategy of Global Branding and Brand Equity, The
STRATEGY OF GLOBAL BRANDING AND BRAND EQUITY, THE

Lee, Alvin; Yang, Jinchao (China Agricultural...

£110.50
Recommended
Strategy of Global Branding and Brand Equity, The
STRATEGY OF GLOBAL BRANDING AND BRAND EQUITY, THE

Lee, Alvin; Yang, Jinchao (China Agricultural...

£56.94
Recommended

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