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Reading lists: Developing New Product and Services


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Reading lists: Developing New Product and Services

Reading list titles for this course/module

 
Product name
Price
Rating
Buy
Exploring Innovation
EXPLORING INNOVATION

Smith, David

£48.44
£39.99
Recommended

Product and Services Management (PDF eBook)
PRODUCT AND SERVICES MANAGEMENT (PDF EBOOK)

Avlonitis, George J/Papastathopoulou, Paulina

£50.00
£50.00
Recommended

Product Strategy and Management (PDF eBook)
PRODUCT STRATEGY AND MANAGEMENT (PDF EBOOK)

Hart, Susan/Baker, Michael

£43.99
Recommended
Services Marketing, Global Edition
SERVICES MARKETING, GLOBAL EDITION

Lovelock, Christopher; Wirtz, Jochen

£65.44
£43.99
Recommended

The Handbook of Innovation and Services: A Multi-disciplinary Perspective (PDF eBook)
THE HANDBOOK OF INNOVATION AND SERVICES: A MULTI-DISCIPLINARY PERSPECTIVE (PDF EBOOK)

Gallouj, Faz/Djellal, Faridah

£50.00
Recommended
User-based Innovation in Services (PDF eBook)
USER-BASED INNOVATION IN SERVICES (PDF EBOOK)

Sundbo, Jon/Toivonen, Marja;

£25.00
Recommended

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