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Reading lists: Key Skills in Media Management (Hendon, Dubai)


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Reading lists: Key Skills in Media Management (Hendon, Dubai)

Reading list titles for this course/module

 
Product name
Price
Rating
Buy
Advertising Cultures: Gender, Commerce, Creativity (PDF eBook)
ADVERTISING CULTURES: GENDER, COMMERCE, CREATIVITY (PDF EBOOK)

Nixon, Sean

£46.99
£46.99
Essential

Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms, A
CREATOR'S GUIDE TO TRANSMEDIA STORYTELLING: HOW TO CAPTIVATE AND ENGAGE AUDIENCES ACROSS MULTIPLE PLATFORMS, A

Phillips, Andrea

£20.39
Essential
Marketplace of Attention: How Audiences Take Shape in a Digital Age (PDF eBook)
MARKETPLACE OF ATTENTION: HOW AUDIENCES TAKE SHAPE IN A DIGITAL AGE (PDF EBOOK)

Webster, James G.

£45.00
Essential
Organizations Don't Tweet, People Do (PDF eBook)
ORGANIZATIONS DON'T TWEET, PEOPLE DO (PDF EBOOK)

Semple, Euan/McAfee, Andrew;

£17.99
Essential
Cultural Economy: Cultural Analysis and Commercial Life (PDF eBook)
CULTURAL ECONOMY: CULTURAL ANALYSIS AND COMMERCIAL LIFE (PDF EBOOK)

du Gay, Paul/Pryke, Michael

£57.00
£57.00
Recommended

Managing Media Companies: Harnessing Creative Value
MANAGING MEDIA COMPANIES: HARNESSING CREATIVE VALUE

Aris, Annet (INSEAD, France); Bughin, Jacques...

£45.89
Recommended
Media Work
MEDIA WORK

Deuze, Mark (Indiana University)

£16.14
Recommended
Nice Work If You Can Get It: Life and Labor in Precarious Times
NICE WORK IF YOU CAN GET IT: LIFE AND LABOR IN PRECARIOUS TIMES

Ross, Andrew

£68.00
£24.99
Recommended

Oxford Handbook of Creativity, Innovation, and Entrepreneurship, The
OXFORD HANDBOOK OF CREATIVITY, INNOVATION, AND ENTREPRENEURSHIP, THE

Shalley, Christina E. (Thomas R. Williams--Wells Fargo...

£184.88
£54.17
Recommended

The SAGE Handbook of Media Studies (PDF eBook)
THE SAGE HANDBOOK OF MEDIA STUDIES (PDF EBOOK)

Downing, John D. H./McQuail, Denis/Schlesinger, Philip; ...

£124.00
Recommended
Art of Immersion, The: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way...
ART OF IMMERSION, THE: HOW THE DIGITAL GENERATION IS REMAKING HOLLYWOOD, MADISON AVENUE, AND THE...

Rose, Frank (Columbia University)

£17.84
£13.99
Background Reading

Audience Evolution: New Technologies and the Transformation of Media Audiences
AUDIENCE EVOLUTION: NEW TECHNOLOGIES AND THE TRANSFORMATION OF MEDIA AUDIENCES

Napoli, Philip M.

£74.80
Background Reading
Audience Evolution: New Technologies and the Transformation of Media Audiences
AUDIENCE EVOLUTION: NEW TECHNOLOGIES AND THE TRANSFORMATION OF MEDIA AUDIENCES

Napoli, Philip M.

£23.80
Background Reading
Audience Studies Reader, The
AUDIENCE STUDIES READER, THE

Brooker, Will; Jermyn, Deborah

£36.54
Background Reading
Audiences: Defining and Researching Screen Entertainment Reception
AUDIENCES: DEFINING AND RESEARCHING SCREEN ENTERTAINMENT RECEPTION

Christie, Ian

£51.81
Background Reading
Complex TV: The Poetics of Contemporary Television Storytelling
COMPLEX TV: THE POETICS OF CONTEMPORARY TELEVISION STORYTELLING

Mittell, Jason

£19.54
£25.99
Background Reading

Convergence Culture: Where Old and New Media Collide
CONVERGENCE CULTURE: WHERE OLD AND NEW MEDIA COLLIDE

Jenkins, Henry

£56.95
£21.99
Background Reading

Convergence Culture: Where Old and New Media Collide
CONVERGENCE CULTURE: WHERE OLD AND NEW MEDIA COLLIDE

Jenkins, Henry

£20.39
£23.99
Background Reading

Fan Cultures
FAN CULTURES

Hills, Matthew

£114.75
Background Reading
Fan Cultures
FAN CULTURES

Hills, Matthew

£31.44
Background Reading
Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition
MARKETING FOR CULTURAL ORGANIZATIONS: NEW STRATEGIES FOR ATTRACTING AUDIENCES - THIRD EDITION

Kolb, Bonita M. (Lycoming College, USA)

£110.50
Background Reading
Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition
MARKETING FOR CULTURAL ORGANIZATIONS: NEW STRATEGIES FOR ATTRACTING AUDIENCES - THIRD EDITION

Kolb, Bonita M. (Lycoming College, USA)

£48.44
Background Reading
New Collecting: Exhibiting and Audiences after New Media Art (PDF eBook)
NEW COLLECTING: EXHIBITING AND AUDIENCES AFTER NEW MEDIA ART (PDF EBOOK)

Graham, Beryl;

£60.00
Background Reading
Reaching Audiences: Distribution and Promotion of Alternative Moving Image (PDF eBook)
REACHING AUDIENCES: DISTRIBUTION AND PROMOTION OF ALTERNATIVE MOVING IMAGE (PDF EBOOK)

Knight, Julia/Thomas, Peter

£16.00
Background Reading
Spreadable Media: Creating Value and Meaning in a Networked Culture
SPREADABLE MEDIA: CREATING VALUE AND MEANING IN A NETWORKED CULTURE

Jenkins, Henry; Ford, Sam; Green,...

£68.00
£23.99
Background Reading

Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences
STANDING ROOM ONLY: MARKETING INSIGHTS FOR ENGAGING PERFORMING ARTS AUDIENCES

Bernstein, J.

£46.74
£54.99
Background Reading

Television Audiences Across the World: Deconstructing the Ratings Machine
TELEVISION AUDIENCES ACROSS THE WORLD: DECONSTRUCTING THE RATINGS MACHINE

Bourdon, J.; Méadel, C.

£38.24
£44.99
Background Reading

The Handbook of Media Audiences (PDF eBook)
THE HANDBOOK OF MEDIA AUDIENCES (PDF EBOOK)

Nightingale, Virginia

£163.95
Background Reading
Watching Films: New Perspectives on Movie-Going, Exhibition and Reception
WATCHING FILMS: NEW PERSPECTIVES ON MOVIE-GOING, EXHIBITION AND RECEPTION

Aveyard, Karina; Moran, Albert

£20.36
Background Reading

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