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Reading lists: Strategic Brand Management (Hendon, Dubai)


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Reading lists: Strategic Brand Management (Hendon, Dubai)

Reading list titles for this course/module

 
Product name
Price
Rating
Buy
Strategic Brand Management (PDF eBook)
STRATEGIC BRAND MANAGEMENT (PDF EBOOK)

Georgson, Mats/Keller, Kevin Lane/Aperia, Tony

£43.99
Essential
Strategic Brand Management: A European Perspective
STRATEGIC BRAND MANAGEMENT: A EUROPEAN PERSPECTIVE

Keller, Kevin; Aperia, Tony; Georgson,...

£63.74
£43.99
Essential

Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia
ASIAN BRAND STRATEGY (REVISED AND UPDATED): BUILDING AND SUSTAINING STRONG GLOBAL BRANDS IN ASIA

Roll, M.

£38.24
£44.99
Recommended

Building Strong Brands
BUILDING STRONG BRANDS

Aaker, David A.

£9.34
Recommended

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