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Reading lists: Marketing Management (Hendon) (MBA)


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Reading lists: Marketing Management (Hendon) (MBA)

Reading list titles for this course/module

 
Product name
Price
Rating
Buy
Principles of Marketing
PRINCIPLES OF MARKETING

Brassington, Frances; Pettitt, Stephen

£58.64
£33.32
Recommended

Services Marketing, Global Edition
SERVICES MARKETING, GLOBAL EDITION

Lovelock, Christopher; Wirtz, Jochen

£65.44
£43.99
Recommended

Strategic International Marketing: An Advanced Perspective
STRATEGIC INTERNATIONAL MARKETING: AN ADVANCED PERSPECTIVE

Melewar, T C (Middlesex University, LONDON); ...

£59.49
£62.99
Recommended

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