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Reading lists: Integrated Brand Communications - Tools and Strategies (Hendon, Dubai)


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Reading lists: Integrated Brand Communications - Tools and Strategies (Hendon, Dubai)

Reading list titles for this course/module

 
Product name
Price
Rating
Buy
Marketing Communications: A Brand Narrative Approach
MARKETING COMMUNICATIONS: A BRAND NARRATIVE APPROACH

Dahlen, Micael (Centre for Consumer Marketing); ...

£50.11
Essential
Advertising, Promotion, and other aspects of Integrated Marketing Communications
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS

Andrews, J. Craig (Marquette University); Shimp,...

£59.49
£51.50
Recommended

Reader in Marketing Communications, A
READER IN MARKETING COMMUNICATIONS, A

Kitchen, Philip; de Pelsmacker, Patrick; ...

£148.75
Recommended
Reader in Marketing Communications, A
READER IN MARKETING COMMUNICATIONS, A

Kitchen, Philip; de Pelsmacker, Patrick; ...

£44.19
Recommended

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