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Reading lists: Services Marketing Management (Hendon, Dubai)


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Reading lists: Services Marketing Management (Hendon, Dubai)

Reading list titles for this course/module

 
Product name
Price
Rating
Buy
Services Marketing, Global Edition
SERVICES MARKETING, GLOBAL EDITION

Lovelock, Christopher; Wirtz, Jochen

£65.44
£43.99
Essential

DNA of Customer Experience, The: How Emotions Drive Value
DNA OF CUSTOMER EXPERIENCE, THE: HOW EMOTIONS DRIVE VALUE

Shaw, C.

£46.74
£49.99
Recommended

Future of Competition, The: Co-Creating Unique Value With Customers
FUTURE OF COMPETITION, THE: CO-CREATING UNIQUE VALUE WITH CUSTOMERS

Prahalad, C. K.; Ramaswamy, Venkat

£23.80
Recommended
Gemba Kaizen: A Commonsense Approach to a Continuous Improvement Strategy, Second Edition
GEMBA KAIZEN: A COMMONSENSE APPROACH TO A CONTINUOUS IMPROVEMENT STRATEGY, SECOND EDITION

Imai, Masaaki

£28.89
Recommended
New Service Development: Creating Memorable Experiences (PDF eBook)
NEW SERVICE DEVELOPMENT: CREATING MEMORABLE EXPERIENCES (PDF EBOOK)

Fitzsimmons, James A./Fitzsimmons, Mona J.

£69.00
Recommended
Service Management (PDF eBook)
SERVICE MANAGEMENT (PDF EBOOK)

Gemmel, Paul/Van Dierdonck, Roland/Van Looy, Bart

£43.99
Recommended
Setting the Table: The Transforming Power of Hospitality in Business
SETTING THE TABLE: THE TRANSFORMING POWER OF HOSPITALITY IN BUSINESS

Meyer Danny

£8.49
Recommended

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